Toshiba To Help Plant 80,000 Trees

Toshiba America Inc., along with volunteers from four Toshiba Southern California operating companies (TABS, TAEC, TAIS and TAMS), will help plant 80,000 trees in the San Bernardino National Forest this Saturday, May 9 in partnership with the Arbor Day Foundation to help replace trees lost to the wildfires in the fall of 2007.

The tree-planting event will take place at the YMCA Camp Whittle located at 31701 Rim of the World Drive in Fawnskin, Calif.

Read more here: http://medical.toshiba.com/News/Press_Releases/20090504-01.aspx

I'm not much for green marketing, but I like events that cross over that threshold and go onto bigger and better things. The devastating fires that have ravaged areas such as that of San Bernadino took a huge toal and a company like Toshiba making a commitment to stand up and help try to repair at least some of the obvious damage is noteworthy and something to be celebrated - even if it does boil down to some marketing value for Toshiba after everything is said and done. I wish more companies would find ways to do things like this, even if only on a very small or isolated community basis, and I think that might be the one angle out of green marketing that I actually like.